Objectified – A documentary about industrial design
“Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them. On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?” – Gary Hustwit –
According to director Gary Hustwit, the term objectified has two meanings. One is ‘to be treated with the status of a mere object.’ But the other is ‘something abstract expressed in a concrete form,’ as in the way a sculpture objectifies an artist’s thoughts. It’s the act of transforming creative thought into a tangible object, which is what designers in this film do every day. But maybe there’s a third meaning to this title, regarding the ways these objects are affecting us and our environment. Gary wonders if we have all become objectified.
Official website: http://www.objectifiedfilm.com
