I was born in 1971 in Jerusalem. I began my studies at Bezalel Academy – the school of art and design in Jerusalem – before moving to the Netherlands where I graduated in 2002 from the Gerrit Rietveld Academy in Amsterdam with a BA in industrial/product design. After my graduation, I worked freelance for a year at various design and architecture offices in the Netherlands until I set up JellyLab, my own design studio and platform in Amsterdam. In 2005, I moved my studio to Paris where I'm currently based. My work is diverse and spans a variety of design projects from furniture and light to concepts and product development. JellyLab is presently involved in textile and art orientated projects. When asked to define my work, I answer: “Definitions are our limits, I would like to consider myself as an explorer and adventurer”.